No following, a great budget, Mars-scale expectations. I was in from the start. Also: I am a huge cat guy, which did not hurt.

I wrote and directed 250+ pieces of content—organic brand films, direct-response ads, influencer collabs, trend responses, creator collabs. Set the visual direction and copy tone; managed influencer, partner, and external agency relationships.

Weekly analysis of performance measurements helped me adjust the creative itself: the format of the ads, the order of information, how fast the product showed up, where the benefits landed, and how the CTA was framed. Add it up and you get lower CPAs.

I integrated generative AI into the workflow. Script variations, storyboard rough-ins, asset batching, post cleanup.

47M views. 1M likes. 131K followers. Roughly $7.5M in attributed revenue growth.