The scale of Burning Man is mindblowing. 50-foot-tall flamethrowing wild boar sculptures. Shabbat dinner for 1000. Million-dollar art cars with crews of 150 that cost hundreds of thousands of dollars just to drive around the playa all week.

And then there’s Free Mayo.

Someone dragged a five-gallon jug of mayonnaise into the desert and staked a FREE MAYO sign next to it. Disturbingly, more than a few spoonfuls had been taken.

We were drifting off to sleep one night when the conversation turned to Free Mayo. “Man, what’s more disgusting than a jug of mayo rotting in the desert heat?” We laughed about it. I fell asleep.

A few hours later I sat bolt upright and announced: Public Fleshlight.

The Build

I mean, nobody needs me to explain this. My buddy Matty Shirey made the sign from scraps he had around his sign shop. Chain and apparatus were attached and installed on this side of the road along 4:30 between B and C.

A rash of photos and commentary has continued to spread since Cory Doctorow of BoingBoing posted this image on September 9, 2015, so chances are “that one friend” of yours already slid this across your screen at some point, or you met it cold in a Reddit thread and wondered why you couldn’t look away.

To answer everyone’s question: I don’t think so.